admin | 12 Mar, 2018 | Facebook marketing

Few Ways To Use Facebook For Marketing

There are no two ways about the fact that Facebook continues to be the reigning champ of the social media sites and is considered to be the number one spot where friends connect and share online. Facebook has now turned into more than just a meeting place for friends, it has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. Today, we are going to share some Facebook marketing tips for you. Facebook is a powerful marketing tool which can prove to be a very beneficial platform for big corporations or small local businesses in keeping their customers informed, developing brand identity and broadening the reach.

Read On To Learn About The Ways To Use Facebook For Marketing:

Facebook Advertising– Facebook comes with Facebook ads which is its own form of advertising which appear in the side columns of the Facebook site. These ads more specifically are referred to as Marketplace Ads which include a headline with copy, an image and a click-through link to either a Facebook page, a Facebook app or an outside website.

Some of the Facebook advertising features include:

  • The ability to set ad budgets.
  • Built-in ad performance measurement tools.
  • Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
  • Demographic targeting by Facebook user data on age, location, education, and interests.

Host Facebook Contests– Another Facebook marketing tactic that can increase fans and brand awareness is by running Facebook contests, sweepstakes or promotions. One very important point in this regard is the fact that contests can’t be hosted through Facebook itself which means you cannot ask for likes as entries, have people write answers in the comments, etc. You need to use a third-party app for the purpose of creating your Facebook contest and then direct users to the app from your Facebook page.

Capitalize On Your Facebook Business Page– You need to make the most of your Facebook business page because these pages let businesses identify themselves not just through listing product offerings and services but also by sharing links, images and posts on a customizable page which gives a particular business a better sense of personality and character. Your Facebook business page is what can develop your brand identity and show your human side. You should make sure to share social media images, links, videos and anything else which should be connected to your business in order for your target audience to enjoy it.

Sponsored Stories- Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends. Sponsored stories mainly capitalize on the “word of mouth” marketing concept. The main objective of Sponsored Stories is to have a user take the same action as their friends. As per Facebook, Sponsored Stories have 46% higher CTRs and 20% lower CPCs than regular Facebook ads, making them a very serious strategy for marketing on Facebook.

Facebook Exchange– Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. FBX enables advertisers to target audiences based on web history data: for instance, when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer would be able to display an ad for that same product on Facebook with FBX.

It is better that you go for a digital marketing company for getting the best results with regards to Facebook Marketing services. You can approach Reddensoft Technologies which offers services all over the globe.

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