Blog Details

0808 2017
Reddensoft Infotech

Significant Steps To Mobile App Marketing

For any business to grow and develop, regardless of the size and scale of the business, it is very important for the business to reach the maximum number of people. The most effective way through which a business can take itself to millions of people in a short span of time is through mobile app development. The Apps that we know of today actually made their debuts in the year 2008 with the launch of Apple’s App Store and after that came the Google Play Store for the Android market. These days “mobile app development” has turned into a lucrative career option with more and more people looking forward to making a career as an app developer. Most people have smartphones which has made more and more people internet-reliant. For getting any kind of an information people just surf the internet. So if you would like to sell your services or products to people you are required to have a strong online presence and having a personal app would just add length to your existence. Apps can be downloaded for free so make sure to go for an app development for all platforms.

One more aspect of a business in reaching millions is “marketing” which can be through the online medium as well as off-line. Only development of an app would not do you any good until and unless you market it in a proper way in order for it to reach the consumers. Marketing will bring your app to the limelight which invariably will lead to more downloads. So mobile app marketing is very important which you can do in the following ways:

Go For A Great App– It is important that your beginning is good. Prior to starting off with developing an app share your app idea with your friends or family members and take their feedback. If you are building the app particularly for your existing business then take feedback from your users on what would they like an app to have. Then start off with the process of app development. Your app should have the required style and substance which you can ensure by adding any notable functionality to any existing app type and make sure to work nicely on the User Interface so that users get a good experience out of it. Strictly stick to the usability best practices during designing the layout for your app. Prior to launching the app do test your app with real users so as to get an idea about any flaw with the app which you can then rectify.

Optimize Your App– Like you know websites are optimized in order to increase their visibility on the search engines, in the same way you should make sure to optimize your app. Optimization of your app would lead to more visibility of your app and thus more downloads. The ways in which you can optimize your apps are:

  • Your app’s name should have the requisite keywords pertaining to your app’s main function.
  • Your description should be top-notch so as to instantly engage the users. Your description should have the important keywords.
  • Your app should be listed in the right category so that users can find it easily.
  • In the app listing just include reviews and feedbacks of your existing users which will attract the new users more effectively.
  • For more downloads make sure that the size of your app is at a minimum.

Mobile Optimized Site– Users would not directly visit the app stores to download your app instantly, they firstly will search about it on the internet or the mobile web. It is important for you to have a mobile optimized site through which people can get to know about the essential features of your app which will make them decide whether to download it or not.

  • The homepage of your app on the internet should properly be optimized for all search engines.
  • The homepage should consist of attractive visuals of your app, engaging descriptions, etc for the users to get an idea about what your app is all about.
  • Include reviews by real users on the page.
  • Lastly, make sure to offer a download link to the app stores from the homepage.

Market Your App On Social Media– No marketing is ever complete without marketing has been done on all the social media platforms. Establish your app’s social presence on all frequented platforms such as Twitter, Facebook, LinkedIn, Pinterest, etc. Post informative content on social media surrounding your app.

Ask Your Existing Users To Promote The App- Your existing users can do a lot for your app. What you can do to make them promote your app are:

  • Put freebies on offer to the your existing users which you can do by offering them an extra feature at no cost which will make them share your app on the social networks.

So get going with mobile app development for your business but do not forget to market it properly so that people are able to easily discover it. For app development if you are well-equipped you can do it yourself or you can go for professional services provided by renowned companies such as Reddensoft Technologies in Florida, offering mobile app development solutions in India and all across the globe. The company has a clientele spread worldwide who would vouch for our services.