admin | 09 Jun, 2020 | Web Development

Retain Customers And Drive Revenue With Magento Personalization Strategies

Ecommerce has become a popular business model in the times that we are in- times of looming uncertainty due to the Coronavirus pandemic. Most of the brands are opting for online selling and people are also making the most out of it to avoid any chance of infection. If you are planning to start an online business, it is advised to leverage Magento e-commerce development to get the desired results. It is also advisable for those who’ve already developed their E-stores, to migrate to Magento CMS, as Magento allows you to use power-packed features like scalability & flexibility (proper management features), which is the need of the hour as your business drives a large volume of traffic.

Hire Magento web developer to enhance your online business presence. Magento comes with significantly advanced features (in comparison to other E-stores development platforms) that will prepare your online store to face any challenge in the worst scenario.

It is essential that brands work towards improving their site’s personalization strategy to be able to deliver the experiences their customers expect. Mastering personalization will give you an edge over others. Shoppers are increasingly looking to brands to recognize their interests, anticipate their needs, and know when to approach them, which means improving these experiences can drive long-lasting shopper engagement with current customers and attract new ones in the process.

Outlining some of the simple yet effective Magento personalization strategies you should build for your Magento store, which could help your company boost revenue by improving customers’ shopping experience within your store:

Segmentation– The most effective way to deliver highly targeted campaigns is by segmenting your audiences. Collecting generic behavioral data isn’t adequate, you should segment this data to match your customer personas, so as to be able to deliver personalized content.

Commonly used and effective customer segmentation:

Demographic Segmentation– by gender (popular in the fashion industry), by age (popular in toys industry), by style (popular in the fashion industry), by location (popular in toys industry).

Behavioral Segmentation (extremely useful for e-commerce businesses) – per vertical or product category (based on purchase history or page views), based on search history, and based on loyalty (returning sessions).

Highlight The Best Sellers Of Each Category To Your Segments- Once you’ve set up the segments, it’s time to move on to implementing some proven personalization strategies. Highlight your best-selling products on strategic locations of your Magento store, which can dramatically help conversions rise. Customize this for a certain segment of your buyers, based on gender, age, or location for a defined time duration. With Magento 2 Personalization extension, you can promote the top sellers of your store and boost your sales revenue.

Schedule Monthly Personalized Email Product Recommendations- Sending emails on a regular basis ensures repeat purchases and brand loyalty. You are just required to integrate the viable products to the current template and leave the rest of the task to be handled seamlessly by the extension.

Provide Location-Based Offers To Your Top Regions– This is highly effective on global brands selling to multiple countries. One of the best Magento personalization practices is to figure out your top 3 countries and create dedicated location-based offers (discounts or promotion of the most viewed categories by this segment) for each region, based on your historical data and visitor preferences. The benefits you can obtain with this personalization strategy include increased revenue, customer loyalty and help in word-of-mouth publicity.

Help your business get on the right track by implementing these Magento personalization strategies.

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