App personalization is basically the process of mobile app development according to the needs of the audience which aim towards presenting users with experience customized according to their needs and requirements. Personalization is not the same as “customization” as it goes a step beyond that. It veers more towards giving a good experience to the users rather than how things look. Personalization is more about delivering highly contextual content to users based on their use, preferences or location which is of significant importance in creating a user experience that is both unified and pleasing. More and more app development companies are putting their focus on app personalization for engaged user experience. It is advisable to go for a mobile app development company in Kolkata such as the acclaimed Reddensoft Technologies in order to get the best results. If you do not have the required expertise, it is better to hand over the task to experts.
Mobile app development services:
iOS App Development– Our experienced developers have deployed some of the most popular iOS applications at the Apple store.
Android App Development– Our developers have created scalable, robust and interactive Android apps for devices including smartphones, tablets and even Android wearables.
Swift App Development– We deliver high-performance iOS applications for various businesses with our in-depth iOS Swift development services and knowledge.
Necessity Of App Personalization:
There are no two ways about the fact that the field of mobile app is highly competitive with millions of apps fighting for attention. Approximately, there are around 1.5 million apps in the App store and 1.6 million apps in the Google Play store which is quite a staggering figure. 1 in 4 people leave mobile apps just after one use, at the end of a month, 90 percent of users usually stop using the app which leaves the figure to just 5 percent of users who continue using a particular app by the 90-day mark. All of this highlights the importance on the part of the app developers to ensure that users stay connected with their apps right from their first use which can only happen if one provides a good user experience. Delivering a personalized experience is the key to engaging user experience.
App personalization is the best way to create a mobile app that users are surely going to enjoy.
Tips to personalizing a mobile application:
Behavioral Targeting- Behavioral targeting involves utilization of the real behavior of the users in customizing their app experience. You can deliver personalized app experiences through behavioral targeting which you can do by reaching out to customer segments on the basis of their behavior patterns ranging from past actions, demonstrated interests and intent for purchase.
Contextual Targeting– You can personalize the app experience on the basis of information of device used, geographic location or time of the day, etc. For instance, a local travel app would show sightseeing places, hotels, etc that are close to the user’s location.
Analytics- Use analytics tools that harnesses user data from different channels and using this information strategically can help you in developing app offering personalization. You would be able to manage and share data about your customers across channels which will allow you in getting a complete view of users.
Push and In-app Notifications– For personalization, consistent communication is the key and in-app and push notifications can help you in this regards. You need to keep the doors of communication open which will ensure a good engagement rate. Make sure to implement in-app notifications in the process of creating your campaigns which will invariably increase the user’s app session in comparison to the average time that he or she spends.
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