Blog Details

1104 2018
Reddensoft Infotech

A Complete 360 Degree Digital Marketing Strategy For One and All

Digital marketing is very much integral to business growth. Digital marketing can take a business to a new level altogether. But what is required is a good or 360 degree digital marketing strategy in order for achieving the desired success. It is always advisable to go for an experienced 360 degree digital marketing company in India in order to attain your goal. You can approach Reddensoft Infotech Private Limited which consists of some of the most experienced internet marketing experts. The experts will provide you with a comprehensive digital marketing strategy which would be inclusive of sending emails to customers with personalized promotions, queuing up a social media campaign, or revising your organic SEO.

A Comprehensive 360 Degree Digital Marketing Strategy

Internet marketing is inclusive of SEO, PPC, Customer Communications, Outbound Email, Inbound Lead Nurturing, Content Marketing, Website design & development, Social Media Optimization. Read on to know more:

SEO– SEO or Search Engine Optimization makes a website as visible as possible through search engines. It is one of the best digital marketing tools as it a great way which can increase the amount of free, organic traffic and can easily help you reaching your targeted customers.

  • A staggering 93 percent of online experiences begin with search.
  • 70 percent of the links search users click on are organic.

PPC- Pay-per-click is a method of advertising which involves payment on the part of an individual every time one of the ads is clicked. It is one of the great ways to attract new visitors to visit a particular website and can be highly targeted. The best thing about PPC is its immediacy which means you can get results right away, without much effort.

  • On average, the top three paid ad spots get 41 percent of clicks.
  • 45 percent of users couldn’t identify paid ads on a page where there wasn’t a separated column.

Email Marketing– Email marketing is a fantastic way to communicate with potential leads and generate business although it might not be as fashionable as it once was.

  • 91 percent of consumers check their email daily.
  • 60 percent of the top IT executives said outbound calls or emails had made them reconsider their current vendor.

Social- It is one of the most powerful tools in the B2B marketer’s toolbox which can be attributed to it being a fantastic platform to engage with existing and potential customers, strengthen relationships and raise brand awareness.

  • B2B markers are highly active on Social- LinkedIn (91 percent), Twitter (85 percent), Facebook (81 percent), YouTube (73 percent).
  • Social media has a 100 percent higher lead-to-close rate than outbound.

Content Marketing– There are no two ways about the fact that content is one of the greatest marketing tools right now. Essentially, it’s all about creating print and digital pieces that are highly valuable and useful to the target audience which is intended to increase brand awareness, drive organic traffic and eventually acquire new customers.

  • 86 percent of B2B marketers in North America use content marketing.
  • 63 percent of content marketers strongly agrees that it provides a positive ROI.

Website- There can be nothing better than a great website. You should make sure that your website makes a good impression on your customers- it should be easy to use, great to look at and should convey a tangible sense of trust.

  • 94 percent of people cite design as a reason they don’t trust certain sites. Only 6 percent cite content.

40 percent people will abandon a web page if it takes more than three seconds to load.