As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Although marketing in Facebook has changed over the years, but it has remained powerful, especially given small businesses the opportunity to market to the same audience as big companies.
Without a doubt, Facebook has reigned supreme as a social media platform for several years now. Even though it started as a pure social media networking platform to help people connect with their loved ones, it was a matter of time before it emerged as an effective medium for promoting brands and marketing businesses. The traditional marketing methods are eventually weeding out and taken over by internet marketing, such as Facebook. It’s high time you dived in the digital ocean to enjoy its potential benefits for your business. For small businesses, the social media giant Facebook has myriads of tools to market their products and services like never before.
With the continued growth and metamorphosis of the platform since its launch, Facebook trends have increasingly influenced how digital marketers behave. Below are some of the Facebook marketing trends small businesses need to embrace if you’re looking to up your game this year:
Chatbot Marketing– Over 80 percent of customers expect a quick response to their inquiries, nothing can compare to the experience they have when they can contact your business and get a response right away, no matter what time of day it is. Businesses that can cater to this aspect can better gain trust of customers. Chatbots have made digital marketing become more focused on conversations between brands and their audiences. They give customers of any-size business critical answers to pressing questions quickly, thus boosting your average order value, increasing the buyers’ journey and reducing your customer service costs. Messenger chatbot builders like MobileMonkey can help marketers create a Facebook messenger chatbot that will tend to customers helpfully and patiently.
Video Marketing– Video was the undisputed king of content in 2019. Though different variations of video emerged throughout the year, in 2020, video will remain an integral part of Facebook marketing. 72% of businesses have said that video marketing has boosted their conversion rates in some way. This is backed up by almost three-fourths of all ecommerce brands, who swear by video marketing as a force multiplier for their conversion rates. Video succeeds in engaging people more, in comparison to long-form content, and live video streams lets you showcase products and services like never before.
Personalization– Personalized marketing is the key to making your brand stand out more and endear yourself to your audience. Over 80% of customers are willing to buy from a business that offer personalized experiences (that shows them exactly what they want), which means personalizing your message blasts, products, content, and all other materials is thrice as likely to convert than generic messages.
Facebook Stories- Adding to video marketing on Facebook, Facebook Stories let you update your audience about your brand and whatever else is going on within your business whenever you wish, thus helping to increase brand awareness, especially among younger audiences. You can take a photo or video of what you wish to update your audience with, and post it as a story quickly and easily, as against having to plan it out with a regular post. The popularity of this feature among Facebook users can be attributed to the glimpse of micro-moments that audience get, which creates a layer of authenticity for your brand that your audience can relate to and appreciate.
Influencer Marketing– It has been a buzzword for a while now. This is an advanced version of word-of-mouth marketing that can be effective for signal-boosting. An influencer is a key leader in the community, who represents the people within your niche. People are more likely to put their faith in someone who shares their beliefs and interests, which is what an influencer is good for. Having an influencer representing your brand when they talk about your products and services to that community can be a powerful marketing tool.
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